Sandy Hook businesses are on their way back.
Newtown suffered personal tragedy last December, and as a result came economic loss.
Saturday area businesses celebrated their third annual Passport to Sandy Hook, boosting their bottom line.
Allison Hornak just opened her new gallery, Migrant Salon, in Sandy Hook, and she’s participating in her first — the town’s third annual — Passport to Sandy Hook.
“The space is open for the first time today to the public as people kind of get inspired to shop locally,” Hornak said.
Sandy Hook suffered economic losses since the events on Dec. 14 closed Sandy Hook Elementary School, and by default reduced traffic and customers through the village center.
Many businesses are still recovering after missing last year’s crucial holiday season.
While the state stepped in with a grant to help offset the losses, drumming up retailers and business has been tough.
“You know, in certain parts there has been a turnover like kind of a frequent turnover. Yeah, of course when you have a Shop Local video, it’s to inspire business and to reinvigorate an area and get people walking through, and to grow on top of the growing success of the area,” Hornak said.
Passport to Sandy Hook is a huge boost to these local businesses’ bottom line.
Tamara Doherty runs Wishing Well, a gift shop that features local artisans.
“It’s a big family event, a great place to take your kids, run around, listen to music, eat some food, do some shopping. It’s wonderful,” Doherty said.
Irene Caulfield operates Sabrina Style, a prom and wedding dress shop.
“It’s really a way to introduce the community to all the shops and what downtown Sandy Hook Village has to offer,” Caulfield said.
Shoppers have their passport stamped at each establishment and are able to enter a drawing for up to $3,500.