SAN FRANCISCO, CA- Hybrid foods are not a new trend, but one California restaurant is taking it to a whole new level. Sushirrito, a trendy fast casual restaurant with four locations in California, created the “Sushi -burrito.” Essentially, it is a giant sushi roll you eat with your hands, like a burrito.
Several years ago, owner and founder Peter Yen often craved sushi for lunch, but was short on time and cash. Sit down, white table-cloth restaurants were out of the question during a busy work day, and pre-made, quick service sushi lacked in freshness, quality and flavor. Yen wondered, “why can’t sushi be fast and fresh? Why can’t sushi be high quality, quick, affordable and portable?” Sushirrito was soon born.
The Sushirrito motto has customers routinely coming back for more, “by blending the premium flavors and healthiness of sushi with the form factor and convenience of burritos, we bring to you fresh, convenient, large, hand-held sushi rolls. We select organic, seasonal, locally sourced ingredients whenever possible.”
The best part of the new trend? Sushirrito believes in sustainability and not over-fishing the oceans. Sourcing their seafood in a sustainable, eco-friendly way, and using fresh alternatives when needed, in order to preserve seafood populations that are threatened.
With eight sushi-burrito combinations on the menu ranging from $8-13, there is only one question- when is Sushirrito coming to the east coast?
