McDonald’s to test all-day breakfast, according to report
McDonald’s will soon begin serving breakfast all day as part of a limited test, according to a report from Janney Capital Markets.
Analyst Mark Kalinowski says while the test would “make sense,” it could cause some problems at the restaurants.
Currently, the fast-food chain stops serving breakfast at 10:30 a.m. at most of its locations because the kitchen grills are not large enough to cook both breakfast and lunch items at the same time.
Here’s an explanation from McDonald’s website:
Here’s the thing: it comes down to the sheer size of kitchen grills. They simply don’t have the room for all of our menu options at one time — especially considering we use our grill to prepare many items on our breakfast menu.
McDonald’s has not commented on the report.