Mattress store’s 9/11 ad spoofs falling twin towers

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

SAN ANTONIO — A Texas mattress company released an online ad to promote a special 9/11 sale, but quickly took it down after realizing it was offensive.

Miracle Mattress posted the ad on Facebook promoting its “Twin Towers Sale” for Sept. 11, according to pix11. In the video, which has since been deleted, Miracle Mattress manager Cherise Bonanno is heard saying “What better way to remember 9/11 than with a Twin Tower sale?”

Bonanno goes on to describe the deals shoppers can score with two men and two towers of mattresses behind her. At the end, she pretends to fall on two men standing behind her, knocking down the twin mattresses.

“We’ll never forget,” Bonnano says after shrieking in panic.

Many people were outraged by the 20-second ad that used 9/11 as a promotional tool. Thursday morning, Miracle Mattress posted an official apology on Facebook and said customers may post their “opinions and reactions to respect an open and transparent discussion regarding the video that caused much embarrassment and anger.”

The post garnered more than 500 comments, with majority of people saying the apology was unacceptable, for a video that poked fun at a tragic day in history.

Read more here.