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Woman replaces the ‘Brawny Man’ for Women’s History Month

ATLANTA – Brawny is replacing its iconic Brawny Man with a woman for Women’s History Month.

The new packaging shows a woman wearing the red-and-black flannel shirt we all know.

The Brawny Woman is part of the #StrengthHasNoGender initiative, now in its second year, by Brawny’s parent company, Georgia-Pacific.

It’s aimed at celebrating women in the science, technology, engineering and math fields.

The limited-edition Brawny Woman rolls are available on eight-roll packages during March in Wal-Mart stores across the U.S.