Vendor says Amazon jacked up Prime Day prices, misled consumers

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

A Charlotte-based startup says e-commerce king Amazon jacked up their suggested retail price during the company’s annual discount event—Prime Day—to deceive consumers into thinking that they were getting a deal, when in reality, they weren’t, according to FOX News.

Jason Jacobs, founder of Remodeez, a small company that specializes in non-toxic foot deodorizers and other odor stoppers, said he had an agreement with Amazon since 2015 on a suggested retail price of $9.99 for his products and was shocked after the tech giant almost doubled that on Prime Day to make it look like people were getting a discount, when they were actually paying full price.

Read more here.