FDA: ‘Love’ is not a real ingredient in bakery’s granola

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CONCORD, Mass. — A Massachusetts bakery’s granola may be made with love, but federal officials say it shouldn’t be listed as an ingredient on the package.

Nashoba Brook Bakery, in Concord, has been told by the U.S. Food and Drug Administration that the label on its Nashoba Granola lists “love,” and that needs to change.

In a letter posted this week , it says federal regulations require that ingredients must be listed by their common or usual name, and that “love” is not a common or usual name of an ingredient

The FDA said Wednesday that listing love as an ingredient was just one of several violations, including a failure to clean its facility properly.

Bakery CEO John Gates says the company has gotten positive reactions from people since news of the letter began to circulate.

The co-owner of a Massachusetts bakery that the government has told to remove “love” from its list of granola ingredients says he doesn’t understand why the company is being asking to make the change after nearly two decades.

Stuart Witt says the Nashoba Brook Bakery in Concord feels “very strongly that love is a big part of what we do.”

Witt says the company has been open for nearly 20 years and has been selling its Nashoba Granola nearly that long. He says love has been listed on the label from the beginning.

The U.S. Food and Drug Administration has told the company to remove the word from its label because love is not a real ingredient.

Witt says he’s not happy about removing “love” but will comply with the FDA.