Marketing Begins For Obamacare, New Plans For Former Broadcast House

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This week, Hartford Courant columnist Dan Haar talks about the marketing plan that has been rolled out for Obamacare in Connecticut and new plans for the former Broadcast House site in downtown Hartford.
Below is part of a column by Haar about the new marketing plan for the state’s health insurance exchange. Read the full column on

Nearly 10 percent of the state’s residents have no health insurance, and Kevin Counihan and Jason Madrak have a good picture of who they are and even where they live.

But for Counihan, CEO of the state health exchange that will start selling Obamacare coverage on Oct. 1, and Madrak, the marketing chief, knowing details about the nearly 350,000 uninsured people is one thing. Persuading them to enroll in a health plan is something else altogether.

On Monday, the health exchange — called Access Health CT — launches its $15 million public marketing campaign, including TV ads, to reach as many of those uninsured people as possible. The idea is to get at least 100,000 of them to enroll in a health plan for 2014.

To read more about the plans for the Broadcast House, read Courant reporter Ken Gosselin’s article on

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