Well over a hundred million people are expected to watch the Super Bowl, many just for the commercials.
Adams & Knight in Avon already has a solid record of producing local spots which have aired during the big game.
For Super Bowl XLVIII, the marketing agency has finished up work on two commercials which will air regionally.
One of the ads celebrates 250 Years Of The Hartford Courant, packaged in just 30 seconds.
“You’ll see a lot of headlines, but really what the spot is about is about relationships, and people’s relationship with the paper itself,” Eric Panke, Senior Art Director with Adams & Knight, said.
The firm said the Courant spot is set to air right after the game with teasers to the spot airing throughout the Super Bowl.