Cyber Monday gears up to get online shoppers hyped
NEW YORK (AP) — After a busy holiday weekend in shopping malls, millions of Americans are expected to log on and keep shopping on the day dubbed Cyber Monday.
That day, the Monday after Thanksgiving, has been the biggest online shopping day of the year since 2010. People started heavy shopping online for holiday deals on Thanksgiving and even before and haven’t slowed down.
The shopping day could take on added importance after a Thanksgiving weekend that saw fewer shoppers and lower spending than last year.
Retailers have been pushing deals all month and particularly all week, with Cyber Week deals, hoping to spur customers to spend. That may have taken away some spending from Thanksgiving weekend.
Research firm comScore expects people to spend about $2.5 billion on Cyber Monday.