Coca-Cola to start selling ‘premium’ milk
Coca-Cola wants to start selling milk.
But not any old milk- they want to sell premium milk.
What makes it premium?
Coke says their milk will have 50% more protein, 30% more calcium and half the sugar of regular milk- but at a higher price.
So far Fairlife is only being sold in select test markets but Coke plans to launch their ‘super milk’ nationally, sometime in 2015.