Coca-Cola to start selling ‘premium’ milk

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Coca-Cola wants to start selling milk.

But not any old milk- they want to sell premium milk.

What makes it premium?

Coke says their milk will have 50% more protein, 30% more calcium and half the sugar of regular milk- but at a higher price.

It’s called Fairlife and Coca-Cola North America told analysts at a Morgan Stanley conference last week that they’ll charge twice as much for it (compared to the regular stuff).

So far Fairlife is only being sold in select test markets but Coke plans to launch their ‘super milk’ nationally, sometime in 2015.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s