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Name a roach after your ex for Valentine’s Day

NEW YORK (AP) – This Valentine’s Day, name a Madagascar hissing cockroach after your ex, or mother-in-law, or a loved one who’s an incredibly ...
name a roach

NEW YORK (AP) – This Valentine’s Day, name a Madagascar hissing cockroach after your ex, or mother-in-law, or a loved one who’s an incredibly good sport.

The Name-a-Roach program was first launched at the Bronx Zoo in 2011. Apparently people are still coming out of the woodwork to participate.

The zoo said Monday that thousands of “hopeless,” or perhaps hapless, “romantics” have taken advantage of the strange sweetheart deal.

Each lucky recipient is emailed a colorful certificate. The $10 goes to the Wildlife Conservation Society.

The zoo’s website features a jarring glamour shot: a 2-inch-wide roach image, resplendent amid the rose petals.

Among the selling points: the creature’s “surprisingly high tolerance for radiation.”

The headline: “Seal it with a Hiss.”

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