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‘Love has no labels’ Ad Council spot gets down to bare bones

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HARTFORD — A commercial from the Ad Council looks more like a heartwarming viral video than a traditional public service announcement.

Now skeletons are joining the likes of Smokey the bear.

What looks like an X-ray screen, erected in the midst of a busy downtown, shows skeletons of loving couples and families. The couples the peek out from behind the screen to reveal their flesh-covered selves and a taglines: Love has no gender, race, disability, or age.

The video has gained more than 13.9 million views in just two days.

From the Ad Council YouTube Description:

While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see—whether it’s race, age, gender, religion, sexuality, or disability. This may be a significant reason many people in the U.S. report they feel discriminated against. Subconscious prejudice—called “implicit bias”—has profound implications for how we view and interact with others who are different from us. It can hinder a person’s ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society. The Love Has No Labels campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues. Rethink your bias at lovehasnolabels.com.

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