HARTFORD - The logo for the Hartford's Yard Goats was made public at a press conference Wednesday. The Double-A Eastern League affiliate of the Colorado Rockies, unveiled their identity at the XL Center on Wednesday afternoon in downtown Hartford. Royal Blue and Kelly Green make up the club's new official colors, paying tribute to Hartford’s rich sports history.
The Yard Goat chewing a broken baseball bat is the club’s primary logo. The iconic font used in the lettering is to pay homage to the former New York/New Haven/Hartford Railroad Company.
"The definition of a Yard Goat is a hardworking locomotive that moves trains from track to track, keeping the rail yard moving. A Minor League Baseball player is like that Yard Goat, working hard in his Minor League City to keep his Major League affiliate on track," the team said in a statement.
“This is an extremely exciting day for our franchise as we unveil our new identity,” Yard Goats General Manager Tim Restall said. “Yard Goats Baseball is all about family entertainment and having fun at Dunkin’ Donuts Park and we feel that this logo represents just that.”
The Yard Goats will play all 71 Eastern League home games at Dunkin’ Donuts Park in Downtown Hartford, at the new state-of-the-art ballpark at the intersection of Main Street and Trumbull Street.
The team has announced sponsorships with Travelers and other corporate partners.
The team name was selected after more than 35,000 votes suggested almost 6,000 unique names in a month-long, name-the-team contest.