That was Mountain Dew’s first Super Bowl appearance since 2000, when it aired an altered version of Queen’s “Bohemian Rhapsody” with Dew-centric lyrics.
Advertising during the game has never been more expensive. CBS is charging a record-breaking average of $5 million for 30-second spots.
Last year, Mountain Dew advertised before the kickoff, which is less expensive. The pregame spot featured over-caffeinated, high-strung millennials drinking Kickstart and then dancing with animated versions of everyday inanimate objects, including a lamp, a taxidermied deer and an aquarium figure of a deep sea diver. On YouTube, this Mountain Dew spot features some goofy Easter Eggs that make the different gewgaws sing and gyrate.
