Chipotle opening its first burger joint
The struggling restaurant chain known for its burritos announced plans on Thursday to open a burger restaurant called Tasty Made this fall in Lancaster, Ohio.
Tasty Made will exclusively focus on burgers, fresh-cut French fries and milkshakes. Chipotle said the new restaurant will use high quality ingredients, such as beef from animals that are raised without the use of antibiotics or added hormones.
Chipotle’s foray into burgers come at a very difficult time for the company. The restaurant chain has suffered an exodus of customers as a result of an E. coli outbreak. Chipotle profits plunged 82 percent last quarter as the company resorted to pricey promotions aimed at luring customers back.