McDonald’s introduces fitness trackers as latest Happy Meal toy

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McDonald’s is telling kids that it’s time to “STEP-it” up!

The latest Happy Meal toy to hit the sandbox is a new fitness tracker, modeled after the popular FitBit, but meant for everyday kids.

The tracker, which goes on the wrist like other fitness trackers, blinks at different speeds depending on the level of the child’s activity.

The product, which is offered in red, orange, yellow, green, blue and pink, launched this week and will be offered for about four weeks with every Happy Meal sold in the United States and Canada, according to CNN.

The timing makes sense–the fast-food chain is a main sponsor of the Olympics, so encouraging activity is timely.

In case you were interested, a Happy Meal including a cheeseburger, kids fries, Minute Maid apple juice box and Yoplait Go-GURT is 550 calories, with 18 grams of fat, 77 grams of carbs and 19 grams of protein; one with chicken McNuggets, apple slices, 1 percent low fat milk jug and fries is 410 calories, 19 grams of fat, 41 grams of carbs and 19 grams of protein. Click here to check nutrition facts for different menu items.