The green cup features a mosaic of more than 100 people, including a coffee farmer and barista.
Starbucks CEO Howard Schultz calls it “a divisive time in our country” and says in a statement that the coffee giant wanted to come up with a symbol to serve “as a reminder of our shared values.”
The cup debuts Tuesday, the same day Seattle-based Starbucks brings back its traditional holiday drinks. But, the company isn’t saying if it will replace the somewhat derided red holiday cup from last year. The simple red design of that cup was criticized by some for lacking in holiday spirit.
While Starbucks said Tuesday that the rest of the company’s holiday plans “are still under wraps,” sharp-eyed fans have noticed boxes at Starbucks stories labeled “no peeking” until November 10.
Fueling further speculation, one Reddit user posted an image on the website last week that shows a stack of red Starbucks cups featuring a classic holiday design.
The caption: “I peeked.”