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What were the best Super Bowl ads this year?

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NEW YORK — The Super Bowl isn’t just played on the field. Just as intense is a battle off the field to win viewers’ attentions.

Advertisers are paying $5 million for just 30 seconds to reach the more than 110 million people in the U.S. expected to tune in. Which ads will be the most talked about? Which ads will be the most remembered years from now, long after the Atlanta Falcons and the New England Patriots square off?

From celebrity cameos, animals, laughs and emotions, the class of 2017 Super Bowl ads had everyone talking.

Here’s some of the best from Sunday.

84 Lumber: The Journey Begins

Bai: Justin Timberlake & Christopher Walken

Honda: Yearbooks

Skittles: Romance the Rainbow

Mercedes-Benz: Easy Driver

Tide: Terry Bradshaw’s Stain

Bud Light : Ghost Spuds

Budweiser: “Born The Hard Way”

Squarespace: Calling JohnMalkovich.com

Kia: Hero’s Journey

Mr. Clean: Cleaner of Your Dreams

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