Cool or creepy? Walmart to deliver food and put it in fridge
Getting groceries delivered to your home is not new. But what about having someone that you don’t know come into your house to put away the food?
Walmart is doing just that. It announced Friday that it’s testing a so-called straight into your fridge service — and you can watch it happen on your phone thanks to cameras installed in your house.
Here’s how it works.
Walmart spokesperson Ravi Jariwala said the retailer partnered with smart security company August, which makes locks that you can monitor on your phone. August reached out to customers in Silicon Valley to find people to sign up for the delivery service.
The customers taking part in the trial can buy products from Walmart.com, including groceries. Once the order is placed, a driver from the crowdsourced, same-day delivery startup Deliv goes to pick up the items.
If you aren’t home when the driver rings the doorbell, the Deliv driver will receive a one-time passcode for the August smart lock that was already authorized by the customer.
The Walmart customer will also be notified when the doorbell rings so they can watch on the August doorbell cam.
The August app also links to other cameras that may be installed in the house, like those from Google/Alphabet-owned Nest, so that consumer can watch the driver drop off packages and even put the food away in the kitchen.
Once the driver leaves, the door locks automatically.
Walmart’s Jariwala noted that the Deliv drivers know they can be monitored by the customer and that any reported incidents will be addressed.
Now some harried consumers who are too busy (or lazy) to go to a store — let alone put the groceries away — might find this to be really cool and convenient.
Others, especially those concerned about their personal privacy, may scoff at the notion of letting a stranger enter their home to put away milk and ice cream in their refrigerator and freezer. (Maybe there needs to be an August smart lock on the fridge too?)
Deliv CEO Daphne Carmeli said in an email to CNNMoney that all drivers “undergo a comprehensive screen process” as well as “regular audits, ratings and checks.” She added that drivers taking part in the Walmart delivery trial all agreed to being videotaped.
August CEO Jason Johnson said he’s confident that customers will really like the delivery service, even if they have some initial reservations.
“We are going to have to build trust with consumers. At first you might be a little nervous. But after you do it once or twice, you absolutely will do it again,” Johnson said. “Everyone who has tried it so far is really satisfied.”
Walmart’s Jariwala conceded that this might be not for everyone though and the company has no plans to launch the service nationwide yet.
A service like this would have been unheard of for any retailer, let alone one as large and traditional as Walmart, to consider doing this just a few years ago. Some may still draw the line at letting a driver in their home while they are away.
Jariwala added we now live in an age where consumers don’t think twice about getting rides from strangers on Uber, asking people on TaskRabbit to do mundane things like their laundry and letting someone they’ve never met stay in their home through Airbnb.
It may seem surprising that Walmart is doing something this innovative. It sounds like it’s more up Amazon’s alley, especially since Amazon sells the Alexa-powered Echo smart speaker and now owns Whole Foods as well.
This is just another example of how traditional retailers realize that they must reach out more to tech-savvy consumers. Just this week, grocery chain Albertsons, which also owns Safeway, bought meal kit delivery service Plated, a rival to Blue Apron.
Walmart has aggressively built up its own online retailing operations through the purchase of Jet.com and smaller e-commerce specialty sites like Modcloth, Bonobos, Moosejaw and Shoebuy.
In fact, Jet already has a deal with another smart lock company, New York-based Latch, that allows urban consumers get deliveries when they are not home. That’s particularly useful for urbanites who live in a building without a doorman.
What do you think? Is Walmart’s new service cool or creepy? Vote here in my Twitter poll.