Build-A-Bear shuts down Pay Your Age day event due to crowds

The overwhelming popularity of the Build-A-Bear Pay Your Age Day event has caused the company to limit the lines and crowds at the stores.

Build A Bear released a statement saying, "Please be aware: Based on the unprecedented response to our Pay Your Age Day event in our early opening stores, we are experiencing significantly longer than expected lines and large crowds. Local authorities are requiring us to limit the lines and crowds due to safety concerns. We understand this is disappointing, we are working to address the situation, and we will be reaching out to our valued Guests soon"

Hundreds of people crowded stores in Connecticut malls Thursday morning.

The company announced the promotion on Tuesday as a way “to kick off its new, everyday celebration of birthdays.” Customers would be allowed to pay their current age for any make-your-own furry friend in all stores in the United States, Canada and the United Kingdom.

Depending on the size, collection and accessories, stuffed animals from Build-A-Bear can cost between $16 and $75.

Massive lines appeared outside Build-A-Bear workshops in the U.S., Canada and the UK.