12 Deals of Christmas -starting Monday
AMBER ALERT – Share to help find missing 1-year-old

Pantone thinks this will be the color of 2019

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

We had fun with Ultraviolet in 2018, but this year we’re ready to move on from the mysteries of the cosmos and dive deep into the ocean.

Pantone, the self-proclaimed global authority on color, has declared “Living Coral” the color of the year for 2019.

“Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow, Pantone 16-1546, Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment,” Pantone announced Wednesday.

New Jersey-based Pantone picks a new color each year based on socioeconomic conditions, fashion trends, new technologies, as well as new trends in the realms of lifestyle, art, music, travel, and of course, social media.

This year, with technology and social media ever encroaching on our daily lives, Pantone thought it was the appropriate time to turn to nature and its beautiful colors.

“Color is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for Living Coral,” Leatrice Eiseman, Executive Director of the Pantone Color Institute, said in a statement. “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”

According to Pantone, the engaging nature of living coral “welcomes” and “encourages” lighthearted activities, and its authenticity enables connection and intimacy.

“In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind,” Pantone said in the news release. “Lying at the center of our naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.”

Pantone also looked to nature for its color of the year in 2017, when it chose the shade Greenery.

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.