An Imgur user took screengrabs of weather reporters from across the country. The viral image has a caption, "This is what happens when you post a link to a $23 dress on Amazon that flatters everyone to a female meteorologist Facebook group."
KTVI meteorologist Angela Hutti says, "The good thing about the dress is that it comes in solid colors. This is good for using on-air. Plus, it can be hard to find dresses with sleeves for colder winter months."
A meteorologist at KOCO-TV tells Tech Insider that there is a good reason they are wearing the same thing. Many TV stations have strict dress codes for what people can wear on-air.
"Many stations even have consultants that come in and tell you colors you should and shouldn't wear," said Shelby Hayes.
Meteorologists are subject to even more restrictions when they stand in front of green screens. Some of the technical requirements for overlaying forecast images of the screen mean they can't wear colors like green or blue.
The private Facebook group has become a place where female MeteorologIsts share fashion advice, in addition to career guidance and advice. A month ago, someone in the group posted a picture of a "cheap" sheath dress available on Amazon. Did we mention that the dress is only $22.99?
The rest is fashion history.