HARTFORD, Conn. — A new grocery store located in the Frog Hollow area of Hartford, offering fresh and affordable food, will be open Thursday.
Grocery on Broad is an enterprise partnership between Forge City Works and Connecticut Foodshare.
“We've made produce front and center,” said Ben Dubow, executive director of Grocery on Broad. “…but we have meat, we have fish, we have dairy, we have cheeses, and then the grocery items that we have are really the ones that you need to cook."
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Customers who shop at the store can sign up to be a member, giving them an automatic 3% discount, but larger discounts are given to members based on their annual household income.
“We're using a means tested sliding scale pricing model, which simply means that based on your income, people will pay different amounts,” said Dubow.
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For example, a family of four making a annual household income of $90,000 or less will qualify for a 25%-off discount, and if that income is less than $67,500, customers can qualify for 50% off groceries.
The store will also double SNAP benefits for those using them on fresh produce.
The store is not only a resource to combat food insecurity in the capital city, but will also help teens with job skills.
“This will get integrated in with our job training program, particularly focused on disengaged and at-risk youth kind of a first employment opportunity. Learn soft skills and hard skills, all that are transferable,” said Dubow.
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Grocery on Broad was helped with a jumpstart by a federal grant and American Rescue Plan funds.
The store will have its grand opening following a ribbon cutting at 11 a.m.
For more information on the store and its current hours, click here.
Jake Garcia is a multimedia journalist for FOX61 News. He can be reached at jgarcia@fox61.com. Follow him on Facebook, Twitter, and Instagram.
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